WARMING UP SUMMER SALES

SUPPLIERS OF WINE, BEER AND SPIRITS ARE DIVING INTO THE SUMMER MONTHS WITH A HOST OF WARM-WEATHER PROMOTIONS. THE FOLLOWING IS A SAMPLING OF POINT-OF-SALE MATERIALS AVAILABLE TO RETAILERS.

6806SEA08.samp.1 GOLF & A BREW

ST. PAULI GIRL, IMPORTED FROM GERMANY BY BARTON BEERS, IS OFFERING CONSUMERS THE “ULTIMATE GOLF GETAWAY” THIS SUMMER, WITH A GRAND PRIZE OF A FIVE-DAY/FOUR-NIGHT TRIP TO THE KIAWAH GOLF AND TENNIS RESORT. CONSUMERS CAN QUALIFY TO WIN BY DESCRIBING IN 50 WORDS OR LESS, “THE PERFECT DAY OF GOLF IS…” OTHER PRIZES INCLUDE A VARIETY OF CALLAWAY GOLF EQUIPMENT. THE PROMOTION IS SUPPORTED BY ON- AND OFF-PREMISE MERCHANDISING MATERIALS.


CHILLIN’ OUT0800sea8

CHI-CHI’S LINE OF PREPARED COCKTAILS, FROM BARTON BRANDS, IS HIGHLIGHTING A “CHILLIN’ WITH CHI-CHI’S” MASS DISPLAY CARD SUPPORTED BY TWO FIVE-FOOT POLE ATTACHMENTS AND PALM TREE LUG-ONS. FEATURING FOUR OF THE BRAND’S POPULAR FLAVORS, THE COMPANY HOPES TO PROMOTE THE FROZEN COCKTAILS THAT MAKE COOL SUMMER DRINKING.


RACK ‘EM UP

6806SEA07JIM BEAM BOURBON IS RUNNING A “BREAK IT. MAKE IT. TAKE IT.” PROMOTION THAT GIVES SOME LUCKY CONSUMERS A CHANCE TO WIN $1 MILLION. ALL THEY HAVE TO DO IS SHOOT SOME POOL. WELL, NOT EXACTLY. IF THEY’RE ABLE TO BREAK THE RACK AND MAKE THE 8 BALL IN ON THE BREAK, THEY’LL TAKE HOME THE PRIZE. THE PROMO IS SUPPORTED BY ON- AND OFF-PREMISE POINT-OF-SALE MATERIALS.


6806SEA02 KEEPING TRIM

RUNNING THROUGH OCTOBER IS THE “5 A DAY & SEAGRAM’S DIET GINGER ALE” SUMER PROMOTION, WHICH GIVES CONSUMERS $1.50 REBATE ON THEIR PURCHASE OF LETTUCE (OR ANY FRESH FRUITS AND VEGETABLES) WITH THEIR PURCHASE OF 2-LITER BOTTLES OF SEAGRAM’S DIET GINER ALE. THE REBATE CAN BE REDEEMED VIA AN UNDER-THE-LABEL MAIL-IN FORM, WHICH ALSO INCLUDES A SWEEPSTAKES MAIL-IN ENTRY FORM FOR A ONE-AND-A-HALF YEAR HEALTH CLUB MEMBERSHIP.


0800sea3PEPSI POINTS

PEPSI’S SUMMER-LONG PROMO — IN CONJUNCTION WITH WARNER MUSIC AND MUSICMAKER.COM — GIVES CONSUMERS A CHANCE TO CREATE THEIR OWN CDS AS PART OF THE BRAND’S “CHOOSE YOUR MUSIC” PROMOTION. NEARLY 1.5 BILLION PACKAGES OF PEPSI PRODUCTS CONTAIN POINTS THAT CAN BE ACCUMULATED TOWARD A FREE CUSTOMIZED FIVE- OR 10-SONG CD THAT CONSUMERS CAN ARRANGE FROM MORE THAN 160 TRACKS OF 100 WARNER MUSIC ARTISTS, INCLUDING FAITH HILL, PHIL COLLINS, BUSTA RHYMES AND MANY MORE. MUSICMAKER.COM WILL PRODUCE THE CDS AND DELIVER THEM BY MAIL.


6806SEA03 LIFE’S A BEACH, BABY

MILLER BREWING’S ICEHOUSE FEATURES A SUMMER POINT-OF-SALE SWEEPSTAKES THAT WILL AWARD FOUR BEACH HOUSE VACATIONS FOR THE LUCKY WINNERS. THE PROMOTION INCLUDES A WIDE VARIETY OF MERCHANDISING MATERIALS HIGHLIGHTED BY BEACH-THEMED DISPLAYS. THERE WILL ALSO BE LOCAL RADIO ADVERTISING IN SELECTED MARKETS.


6806SEA06 THAT AIN’T CHOPPED MEAT

SUTTER HOME IS REPRISING ITS POPULAR “BUILD A BETTER BURGER RECIPE CONTEST” FOR THE TENTH TIME, WITH THE GRAND PRIZE BEING DOUBLED THIS YEAR, TO $20,000 FOR THE WINER OF THE FINAL COOKOFF. THE CONTEST ALSO INCLUDES A SWEEPSTAKES FEATURING A TRIP FOR TWO TO NAPA VALLEY, AND A VARIETY OF OTHER GIVEAWAYS. DISPLAY MATERIALS INCLUDE MASS DISPLAYS WITH BLINKING LIGHTS TO SINGLE CASE CARDS WITH CONTEST ENTRY TEARPADS.


6806SEA01 ADDING A LITTLE SIZZLE

BEGINNING IN JULY, CHRISTIAN BROTHERS BRANDY, FROM HEAVEN HILL DISTILLERIES, WILL FEATURE AN OFFER THAT ALLOWS CONSUMERS TO SAVE $20 TOWARD THE PURCHASE OF A BOX OF DELUXE OMAHA STEAKS. USING THE THEME “PERFECT SIZZLE. PERFECT STEAK” AS A TIE-IN TO THE BRANDY’S “PRACTICE MAKES PERFECT” BRAND POSITIONING, THE PROMO IS AVAILABLE THROUGH TEARPADS ON FLOOR DISPLAYS AND SHELF TAKERS, A WELL AS A NECKER COUPON ON 750 ML AND 1.75 LITER BOTTLES.


6806SEA05A TASTE OF PARADISE

“BUD SUMMER 2000” PROMOTION FEATURES $3 MILLION IN INSTANT-WIN PRIZES AS WELL AS OFFER FOR CALENDAR OF SUPERMODEL DANIELA PESTOVA; P-O-S HIGHLIGHTED BY BEACH IMAGERY AND PESTOVA WITH TAGLINE, “GRAB A TASTE OF PARADISE.”

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