A sampling of supplier merchandising for the coming months.
Carolans Irish Cream, Tullamore Dew and Irish Mist, a trio of brands with Irish heritage handled by Allied Domecq, are offering consumers a “Wee Bit ‘o Green” with $3, $7 and $15 rebates to help celebrate St. Patrick’s Day. In addition, Tullamore Dew is offering this “Get Real About Your Whiskey” case card for St. Patrick’s Day.
Australian wine brand Alice White, from Canandaigua Wine, is offering a spring promotion from March through May. Consumers will receive an “Outback Pak” featuring a 187 ml bottle Lil’ Joey Shiraz on-pack with the purchase of a 1.5 liter bottle of Alice White Chardonnay.
To help celebrate St. Patrick’s Day, Jameson Irish Whiskey, from Pernod Ricard USA, is featuring a “Dublin” floor display, inspired by the city’s famous bridges. The display hold three cases of Jameson and also includes a shelf talker that offers consumers a free CD with tracks from the latest Irish rock music.
Miller Brewing features shamrocks and glamour for St Patrick’s Day, with point-of-sale materials featuring Miller Lite and Miller Genuine Draft, as well red-haired model Angie Everhart. Off-premise materials include display cards, case cards, imprint banners, static stickers, an Angie Everhart stand-up display and string pennants.