A SELECTION OF SUPPLIER-GENERATED MERCHANDISING MATERIALS.
Dewar’s 12 Year Old and Dewar’s White Label Scotches score with this golf-themed spring promotion. Point-of-sale materials include a golf flagstick display, with the clever slogan, “One good round deserves another.” There are also similarly themed dimensional case cards. The Dewar’s family of Scotches is imported by Bacardi USA.
Miller Brewing is featuring co-branded promotional materials for Miller Lite and Miller Genuine Draft throughout April and May. “Make It More With Miller” merchandising materials are highlighting adults enjoying various popular outdoor, seasonal activities. The promotion also gives consumers a chance to win $500 Ticketmaster gift certificates and other prizes.
Talus wines, from the Canandaigua Wine Co., is featuring a national “Great Grape Grab” promotion running through May. The program allows consumers to buy their favorite Talus varietal and receive a second
varietal for only a penny, when they take advantage of a mail-in refund offer that entitles them to up to a $6 refund when they buy two. Eye-catching case cards and neck hangers, with a hand reaching into a blue sky for the trademark Talus grape, support the promotion.
From Heaven Hill Distilleries, Evan Williams Seven-Year-Old Kentucky Straight Bourbon Whiskey has debuted its “Land-A-Legend” spring promotion, featuring legendary fisherman Bill Dance. Participants will be directed to evanwilliams.com for entry into the contest. First-place winners will be awarded an all-expense-paid two-day fishing trip for two with Bill Dance, host of TNN’s “Bill Dance Outdoors.” Twenty-five second place prizes and 100 third place prizes will be awarded as well. Retail p-o-s materials include tearpad entry forms on shelf talkers and case cards.
Authentic Jose Cuervo Margaritas has joined with Karen Duffy, better known as “Duff,” a Revlon spokesmodel, author, actress and former MTV VJ and the nation’s newest home entertaining expert, in a spring promotion called, “Win Duffy For A Day.” As part of the Grand Prize package, one lucky winner will receive a personal visit from Duffy, who will share her best entertaining tips and most treasured recipes. In addition to the Grand Prize, consumers can also win an all-expense paid trip for two to an exclusive gathering at “Karen Duffy’s Party Secrets from the Pro” classes being held in Chicago, Dallas and New York.