MERCHANDISING & PROMOTION


BRAND

PROMOTION

ABSOLUT
(Seagram Americas)
Seagram Americas is offering 598mp1.gif (8457 bytes)4-foot colorful and graphically-decorated Absolut bottles that sit on silver pedestals; available in 80°, Citron and Kurant styles.
AMSTEL LIGHT
(Heineken USA)
Summertime travel promotion, “Are You Open for Anything?”; consumers call (888) Amstel Light to answer questions; tear pads and other p-o-s are available.
BACARDI
(Bacardi-Martini USA)
“Bacardi Sailing Adventure” sweepstakes; customers can win a sailing vacation in the Caribbean; this promotion, the first in a series, includes mail entry forms, case displays and other p-o-s.
CHIVAS REGAL
(Seagram Americas)
Fully augmented marketing program with p-o-s materials highlighting the superpremium Scotch with the theme, “Either you have !t…or you don’t.”
FRANGELICO
(William Grant & Sons)
“No resisting the taste” campaign; consumers can mail in forms for two 14-ounce coffee mugs picturing Mona Lisa with a coffee mug and cat; case cards with tear pads available.
GLENFIDDICH
(William Grant & Sons)
Father’s Day mail-in promotion 598mp2.gif (13519 bytes)for The British Open Championship Golf CD-ROM; specially designed case cards and tear pads available.
HARDYS
NOTTAGE HILL
(BRL Hardy Wine Co.)
Win a tour of the Hardys Vineyards in South Australia; “For the love of Wine Winery Tour” sweepstakes case cards, entry pads, shelf talkers, banners, bottle neckers available.
HEINEKEN
(Heineken USA)
Trivial pursuit to win adventure598mp3.gif (9742 bytes) vacations; consumers
call (888) 92ADVENTURE to take trivia challenge and win; banners and counter cards are available.
JIM BEAM BOURBON
(Jim Beam Brands Co.)
As a part of Jim Beam’s Back Room promotion, retailers can take part in the promotion with logoed blues CDs, T-shirts and food items offered throughout the year.
MILLER LITE
(Miller Brewing Co.)
Scratch ‘n’ Sniff promotion;598mp4.gif (11985 bytes) selected cans of Miller Lite will come with scratch n’ sniff lids; winning scents include burnt rubber, chili pepper, suntan oil; p-o-s available.
MOUTON CADET
(Palace Brands, Inc.)
Early summer promotion that combines Mouton Cadet’s rouge and blanc wines with a Zagat Restaurant Survey bottle necker of the best French restaurants in the area.
PETE’S SUMMER BREW
(Pete’s Brewing Co.)
“Pete’s Summer Brew Softball Challenge” sweepstakes offers consumers a chance to beat Pete’s team and win $5,000; shelf talker, case card, bull’s-eye and entry forms available.
TSINGTAO
(Monarch Import Co.)
“Get In Touch With Your Feline Side” promotion for the 1998 Chinese Year of the Tiger; p-o-s with a man/tiger morphed image available.
TWO FINGERS TEQUILA
(Heaven Hill Distilleries)
A special shot glass on-pack is available when consumers buy a 750 ml bottle; a case card bearing the image of a blonde woman with two outstretched fingers is available.

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