MERCHANDISING & PROMOTION


BRAND PROMOTION
AFTER SHOCK
(Jim Beam Brands)
7011STOR1It’s not shocking to see a 750 ml bottle paired with two logoed shot glasses with molded crystals in the bottoms of them, packed in a gift set.
BACARDI SPICE
(Bacardi-Martini USA)
Hexagonal gift pack with a 750 ml bottle and a logoed squeeze bottle; the pack’s exterior features a nighttime cityscape and “Spice Up the Night” slogan.
CANADIAN MIST
(Brown-Forman )
Holiday promotional items designed to bring an “eye-catching sprit” to customers; motion Christmas tree, 3-D display, tear pads available.
CUERVO GOLD
(IDV)
A 750 ml gift promotion featuring the Cuervo Gold game, coordinating reshipper and a 375 ml gift set with party lights.
FIGHTING COCK
(Heaven Hill Distilleries)
7011STOR5“Make this holiday season something to crow about” with in-store merchandising; p-o-s includes case card, gift carton, free-standing bin.
FRANGELICO
(William Grant & Sons)
7011STOR2Seasonal gift promotions include a gift tin and a 750 ml gift pack that consists of two blue-stemmed cocktail glasses in a decorative gift box.
HEATHER CREAM
(Barton Brands)
The Scotch and cream liqueur is featured in a gift tin adorned with the image of Mary, Queen of Scots; landmark moments of her life are also pictured.
MARTINI & ROSSI
(Bacardi-Martini USA)
Gift pack includes a 750 ml bottle of Martini & Rossi Asti and five mini Baci chocolates from Perugina; red, green and blue gift carton houses the gifts.
CHAMPAGNE POMMERY
(W.J. Deutsch & Sons, Ltd.)
Bottle is clothed in British Fashion Designer Alexander McQueen’s special design, a blue snakeskin Pommery/Givenchy wrap.
PIPER-HEIDSIECK
(Rémy Amerique)
Piper Party Pack consists of six bottles and six logoed champagne flutes; the pack is contained in a red and gold box with handle.
RAYNAL
(Shaw-Ross)
Take a trip to France with a value-added CD-ROM promotion; the virtual tour de France comes free with a 1.75 liter bottle of Raynal until December 31, 1998.
ROYAL OAK RUM
(Angostura )
Single bottle holiday gift pack with a 750 ml bottle of rum, packaged in a wooden crate and wrapped with a gold and burgundy raffia bow.
STOLICHNAYA VODKA
(Carillon Importers)
Limited edition hand-painted Ceramic Music Dome available; this year’s edition features a dome of St. Basil’s Cathedral and plays the Russian folk tune “Yablotchko.”
TALUS WINES
(Sebastiani)
Talus wines breaks out for the holiday by offering a shelf talker, wire rack case card with Talus winemaker Melissa Bares and a holiday case card.
TEQUILA ROSE
(McCormick Distilling)
Festive gift canisters featuring snowmen skiing across a snowy landscape to a bottle of Tequila Rose; 750 ml and 375 ml gift-ready bottles are available.

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