WARMING UP


6804SEA10 CINCO DE CORONA

“Lime it up” and “Drinko for Cinco” with Corona’s Cinco de Mayo promotion. Off-premise retailers can take advantage of the Corona Cantina, a colorful cabana to surround free-standing or end aisle displays. Barton Brands is also offering retailers Cinco-themed corobuff, pennant strings, neckers, posters, static stickers and display/case cards.


499wrm2 WOMEN & BEER

The Miller Brewing Company wants retailers to get ready for the summer with its “Instant Summer, Just Add Beer” promotion. A Memorial Day sweepstakes promotion starts off the season, and consumers can enter to win a trip to the Sports Illustrated swimsuit photo shoot. Prizes will be awarded via instant-win in-pack certificates or from tear-off entries available on displays. Also, an in-pack coupon for $1 off SI’s newsstand price are seeded in specially-marked packages of Miller Lite, MGD and MGD Light.


499wrm3 OZ DOWN UNDER

Molson USA wants to take a lucky consumer to Oz via its summer sweepstakes promotion. But don’t expect to see winged monkeys or ruby-studded shoes. Foster’s is offering the Oz Experience, an adventure through Australia’s unique terrain. Consumers can enter via take-one cards available on displays. Other merchandising materials include oversized cardboard kangaroos, bin headers, pole toppers, floor decals, danglers and static stickers.

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499wrm4 BRITAIN’S NEW PASTIME

America’s Pastime meets Britain’s beer in the Newcastle Brown Ale sweepstakes. By filling out self-mailing entries, found on baseball-themed easel cards, customers may find themselves on a trip-for-two to the All Star Game. Other prizes include Newcastle varsity-style jackets and Newcastle pin-striped baseball jerseys. Contestants can also enter by mailing their name, address and daytime phone to Scottish & Newcastle Importers.

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