THE HOT SELL

HAVE SOME TEEseasonal

Summertime is almost here, and for Murphy’s Irish Stout, that means it’s tee-time, too. Heineken USA’s “Swing With Murphy’s” sweepstakes promotion will send one consumer on an eight-day, seven-night trip to Ireland to watch the Murphy’s Irish Open golf tournament and play in the Pro-Am part of the tournament. Retailers can display case cards containing tear-pads.


ULTRA CAMP6805PROD6

Get campy for the summer with The Gambrinus Co.’s “Camp Moosehead” promotion. Off-premise establishments can don the rustic, camp-themed point-of-sale promotions, which include a 6-foot camp counselor, a case card, a header card with a five-case stacker and a 6-foot inflatable bear. Sorry, live grizzly bears not included.


FUN WITH LUMBER

599sea2Miller High Life and High Life Light want to get things swinging for summer ’99, which explains the Miller Brewing Company’s “Miller High Life Lumber Company” promotion. Merchandising materials consist of a scoreboard display, display card with a tear-off entry forms for a Lumber Company baseball bat, display bins, stickers, floor graphics, pole signs and banners.


GETAWAY FOR DOS599sea3

Spring break may be over for most of your customers, but that doesn’t mean they can’t visit one of the hottest springtime vacation spots. Labatt USA is sponsoring the “Dos Equis Getaway Sweepstakes;” the big winner will find him/herself with an all-inclusive trip for two to Cancún. Operators can promote the sweepstakes via case cards.

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