Jack Daniel’s Opens Jack’s Bar and Grill in Dubai Airport

To bring the Jack Daniel’s Tennessee Whiskey experience to consumers traveling around the world, the first Jack’€™s Bar & Grill opened in March 21 in Dubai International airport. The contemporary concept bar, designed and operated by MMI and Emirates Leisure Retail, offers an atmosphere of southern hospitality and a menu that’€™s true to the Lynchburg, TN-based whiskey distillery’€™s roots.

Why Dubai? According to Jack Daniel’€™s parent company Brown-Forman, Dubai International airport has been among the world’€™s top-selling Jack Daniel’€™s locations; it’€™s been the top-selling location for the past two years.

Jack’€™s Bar & Grill is the only location in the world where the brand’€™s Sinatra Select blend of Tennessee whiskey is sold by the glass. The special release, which was unveiled late last year and honors Jack Daniel’€™s fan Frank Sinatra, is aged in special Sinatra barrels that have grooves carved into the staves to expose the liquid to more wood.

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