Smith & Forge Hard Cider

MillerCoors debuted a new hard cider, called Smith & Forge. Made from apples, the new brand is 6% alcohol by volume, and features a crisp finish following a taste not as sweet as many of the hard ciders now on the market, the company says. The packaging highlights a blacksmith’s hammer icon, meant to suggest an earlier time. The brand is being supported with a national multimedia marketing campaign.

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