Diageo Announces Golden Bar Award Winners

The eleventh annual Golden Bar Awards were presented last week, recognizing Diageo’s distribution and brokerage partners for their sales, marketing and promotion strategies. From the press release:

 

NORWALK, Conn., September 11, 2014 – Diageo, the world’s leading premium drinks business, honored spirits, wine and beer distributors at the Eleventh Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies across the country. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking.

Larry Schwartz, President Diageo North America said, “Diageo works with the best distributors in the business, and the Golden Bars are a way for us to recognize the outstanding performance and hard work that helps to drive the business forward.”

The Golden Bar Awards, held at multiple locations across the United States, celebrate distributors and brokers for their excellence in the marketplace and the important role they play in their communities.  The gold awards recognize distributors and brokers for performance across Smirnoff, Johnnie Walker, Baileys,  Captain Morgan, Tanqueray, Crown Royal, Ketel One, Cîroc, Sterling Vineyards, Beaulieau Vineyard, Chalone Vineyard, Acacia Vineyard, Rosenblum Cellars, Guinness, Smithwick’s, Red Stripe and PABs.  Gold awards are also given for innovation, consistency and quality.  The two platinum awards are given for advancing responsible drinking.  The grand prizes go to the distributors of the year.

In total 32 statuettes, 30 made of 24 carat gold, and two made of platinum, were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.

 

Below are the categories and winners for the 2014 Golden Bar Awards.

 

DISTRIBUTOR OF THE YEAR AWARDS

Distributor of the Year – Spirits                                                   Southern Wine and Spirits of Indiana

Distributor of the Year – Wine                                                     Ben Arnold Beverage Company of South Carolina

Distributor of the Year – Beer                                                      Glazer’s of San Antonio

 

NATIONAL AWARDS

Multicultural Excellence – Spirits                                             Glazer’s of Texas

Three Year Consistency – Spirits and Wine                            Coastal Wine and Spirits of Indiana

Three Year Consistency – DGUSA                                             Glazer’s Distributors in McAllen

 

SPIRITS AWARDS

Spirits Excellence – Smirnoff                                                        United Liquors, A Division of Martignetti Companies of Massachusetts

Spirits Excellence – Johnnie Walker                                          Washington Wholesale

Spirits Excellence – Baileys                                                            Horizon Wine and Spirits of Tennessee

Spirits Excellence – Captain Morgan                                         Coastal Wine and Spirits of Florida

Spirits Excellence – Tanqueray                                                    Pacific Wine and Spirits of California

Spirits Excellence – Crown Royal                                                Coastal Wine and Spirits of Indiana

Spirits Excellence – Ketel One                                                     Johnson Brothers of Minnesota

Spirits Excellence – Cîroc                                                             Southern Wine and Spirits of Nevada

Spirits Excellence – Reserve Brands                                          Pacific Wine and Spirits of California

 

WINE AWARDS

Wines Excellence – Sterling Vineyards                                     Alliance Beverage Company of Arizona

Wines Excellence – Beaulieu Vineyard                                    Ben Arnold Beverage Company of South Carolina

Wines Excellence – Chalone Vineyard                                     United Liquors, A Division of Martignetti Companies of Massachusetts

Wines Excellence – Acacia Vineyard                                         Pacific Wine and Spirits of California

Wines Excellence – Rosenblum Cellars                                    Alliance Beverage Company of Arizona

 

BROKER OF THE YEAR

Broker of the Year – Spirits                                                          North American Spirits and Wine Brokerage of New Hampshire

Broker of the Year – Wines                                                          North American Spirits and Wine Brokerage of New Hampshire

 

BEER AWARDS

Beer Excellence – Guinness                                                         Houston Distributing Company

Beer Excellence – Smithwick’s                                                    Wirtz Beverage Nevada

Beer Excellence – Red Stripe                                                       I.H. Caffey Distributing Company

Beer Excellence – PABs                                                                  Admiral Beverage Corporation

Quality Cup                                                                                     Wirtz Beverage Nevada

 

INNOVATION

Innovation Launch – Spirits                                                         Coastal Wine and Spirits of Florida

Innovation Launch – Wine                                                            Pacific Wine and Spirits of California

Innovation Launch – Beer & PABs                                              Monarch Beverage Company

 

SOCIAL RESPONSIBILITY

Advancing Responsible Drinking – Wine & Spirits                Coastal Wine and Spirits of Kentucky

Advancing Responsible Drinking in Control States –           North American Spirits and Wine Brokerage of Wine and Spirits Michigan

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