The Scottish delegation will meet with craft brewers in Boston and Toronto in an effort to deepen their understanding of all things related to craft brewing. From the press release:
Boston – While Scotland may be best known for its scotch whisky, a delegation of top Scottish craft brewers arrived in the US to partake in a week-long learning journey focused on engaging their North American counterparts in conversations around the growing global demand for specialty beer. This ground breaking journey is being led by Scottish Development International (SDI), a partnership between the Scottish Government, Scottish Enterprise and Highlands and Islands Enterprise, which works to help Scottish based companies develop international trade relationships.
A delegation of ten leading Scottish craft brewers arrived in Boston on October 13, and began a week of discovery, including meetings with brewers, industry experts, buyers and importers, including Harpoon Brewery, Samuel Adams and the US Craft Brewers Association. From Boston, the delegation will continue on to Toronto to meet with the LCBO (Liquor Control Board of Ontario), the largest purchaser of alcohol in Canada, and will also attend Ontario Craft Brewers Conference and Suppliers Marketplace 2014.
The Scottish brewers taking part in the mission are West Brewery, Loch Ness Brewery, Loch Lomond Brewery, WooHa Brewing Company, Eden Brewery of St. Andrews, Fyne Ales, Crawcraft, Thistly Cross Cider Co., The Craft Beer Clan of Scotland and Spey Valley Brewery.
“North America is a priority market for Scottish producers, and interest in Scottish produce is at an all-time high, thanks to growing consumer demand for quality products with provenance,” said Susan Beattie, head of food & drink at SDI. “This learning journey allows our craft brewers to build the relationships necessary to increase their exposure in this market and generate greater interest in Scottish craft beer, while giving them the opportunity to gain valuable know-how and skills from North American experts.”
According to the Brewer’s Association, a US organization of craft brewers, the US beer market was worth an estimated $100 billion in 2013 with craft beer contributing $14.3 billion. While overall beer sales in the US slid by almost 2 percent in 2013, sales in the craft beer segment grew by 17.2 percent. Production figures demonstrated a similar trend for the period, with craft beer volume increasing 18 percent against a 2 percent decline in overall beer output.