Survey: Majority of Americans to Celebrate Super Bowl Responsibly

This Sunday, most Americans who drink during the big game will do so safely.

Anheuser-Busch recently announced results of a survey of 1,932 adults on this subject, conducted on the company’s behalf by Harris Pollto. Seventy-three percent of Americans age 21 and older – 161 million people – plan to watch Super Bowl XLIX. According to the survey, of those who plan to drink on game day, 71 percent will make plans to get home safe in advance.

“Drunk driving is 100 percent preventable when you make a plan to make it home safely, and we all have our part to play,” said Kathy Casso, vice president, Corporate Social Responsibility, Anheuser-Busch, in a press release.

According to the National Highway Traffic Safety Administration, the number of drunk-driving fatalities during Super Bowl Sunday has declined 26 percent since 1982

“The decline in drunk-driving fatalities on this particular weekend is encouraging, but there is still more we can do,” Casso said.

Super Bowl Party Hosts are Stepping up

Location is an important factor when it comes to watching the Super Bowl. According to the survey, 53 percent plan to watch the game at home, 18 percent will watch at a friend or family member’s home, and five percent will watch at a restaurant, bar or public space.

Among those who plan to watch at home, at a restaurant, bar, public space or somewhere else, 18 percent plan to host a Super Bowl party this year. Survey results also point towards ways in which hosts will help guests get home safely. Sixty-one percent of hosts will invite guests who drink to stay overnight, while 44 percent will drive partygoers home or call a cab/car service (43 percent).

“Hosts are stepping up and playing a role in making sure their guests get home safely, which is a vital part of helping keep our roads safe,” said Casso.

Super Bowl Doesn’t Have to Mean Excess

The survey also revealed that 77 percent of those drinking alcohol beverages at Super Bowl parties don’t plan to drink more they would at any other social gathering.

“The survey tells us that the majority of fans don’t feel a need to over-indulge to have fun when celebrating the Super Bowl,” Casso said. “Overall, the results are very encouraging, and we hope the responsible behaviors exhibited by most adults serve as positive inspiration for all consumers of alcohol.”

Over the past three decades, Anheuser-Busch and its wholesalers have committed more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving.

Anheuser-Busch and its brands offer solutions and rewards for adults looking for a safe ride home, or who choose to be or use a designated driver, with programs like the Bud Light taxi app and the Budweiser and Bud Light Good Sport programs. In Phoenix this weekend, Bud Light has partnered with Uber to provide complimentary safe rides in and around the city.

For full Anheuser-Busch Super Bowl survey results, visit alcoholstats.com.

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