Premier Beverage Company to Distribute Hiro Sake in Florida

Hiro Sake announced today the appointment of Premier Beverage Company as its new distribution partner in Florida.

Hiro SakeSince 2013, Hiro has been in the Florida market, but can now benefit from being in the portfolio of one of the state’s largest distributors of wines, spirits and other beverages.

Hiro is already distributed in 18 U.S. states and has experienced triple digit growth since 2014, according to a press release.

“Hiro has performed even better than we expected as distributors and consumers alike see the versatility of Hiro as a great low calorie, low alcohol but flavorful beverage,” said Carlos Arana, Hiro Co-Founder and CEO. “Our goal is to become the category leader for imported Japanese sake.”

Products offered through Hero are the Junmai (Hiro Red) sake and Junmai Ginjo (Hiro Blue) sake. Both may be served chilled, on the rocks or in a cocktail. For those who want to enjoy hot sake, Hiro Red is recommended.

Premier Beverage will distribute both Hiro 720ml and 330ml bottles. The suggested retail price for Hiro Red is $29.99/$15.99, while Hiro Blue’s suggested retail price is $39.99/$19.99. Both are 15% alcohol by volume.

Hiro Sake can be used in cocktails, usually standing in for vodka, rum or gin, with only half the alcohol of traditional spirits. Hiro Sake is 39 calories/ounce, additive- and preservative-free, gluten-free (made with rice), histamine- and allergen-free (no allergic reactions) and has 1/3 the acidity of wine (making it easier on the stomach).

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