Heineken USA Appoints Ronald den Elzen as CEO

Heineken USA announced today that effective July 1, its new CEO will be Ronald den Elzen.

He succeeds departing CEO Dolf van den Brink, who will become the new CEO of Cuauhtémoc Moctezuma/Heineken Mexico.

Ronald den Elzen is originally from the Netherlands and has been with Heineken for over 20 years. He’s held various positions in Finance, Sales and General Management in Heineken’s businesses in Amsterdam, the U.K. and Portugal.  In his current role as Managing Director of Heineken Portugal, he he helped mobilize and energize the organization during an economic depression, according to a press release.

Van den Brink has been with Heineken for 17 years. During his six year tenure at Heineken USA, he led a turnaround of the business, according to a press release, restoring top line growth and driving consistent market share gains.

In his new role, van den Brink will lead Cuauhtémoc Moctezuma/Heineken Mexico, Heineken’s largest operating company, according to a press release. With over 16,000 employees, a clear innovation agenda and well-known brands such as Heineken, Tecate and Dos Equis, van den Brink will help CM/Heineken Mexico work towards its vision of becoming the leading brewer in Mexico.

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