Beam Suntory Campaign Extends Cinco de Mayo Through Summer

Why stop celebrating Cinco de Mayo?

Beam Suntory brands Sauza Tequila and Hornitos Tequila have partnered with Avocados From Mexico for “Cinco All Summer Long,” an in-store promotion running April 1 through July 5.

The cross promotional program, including duel-branded signage, bins and instant redeemable coupon and mail-in rebate offers, aligns key beverage and food partners to provide consumers with authentic drink and food options for the Cinco de Mayo holiday and all summer, according to a press release.

Participating brands include: Sauza, Hornitos, DeKuyper Liqueur, Midori Liqueur, Dos Equis, Squirt and Avocados From Mexico.

Cinco All Summer Long is focused in National Accounts and General Market retailers that carry the brands’ products. Retailers can also get in on the celebration with an Ultimate Mexican Fiesta display contest. Every valid entry will win a cash prize.

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