El Mayor Tequila Barrel Select Program

El Mayor Tequila has announced its Barrel Select Program, in which customers can handpick their barrel of premium tequila to be bottled.

Participants of the program sample three slightly different varieties of their chosen variant of El Mayor Tequila – Reposado and/or Añejo – with each variety aged in a different barrel. They then select their favorite option to be bottled, marked with a personalized, handwritten label and sent to them along with customizable printed materials, a certificate of authenticity and a refurbished white oak bourbon barrel engraved with El Mayor branding.

After selecting a variant from three carefully chosen samples, participants can discuss the tasting notes with a member of El Mayor’s distilling family, based at the Destiladora González González in Jalisco, Mexico.

Only 50 white oak bourbon barrels – 25 Añejo and 25 Reposado – worthy of this exclusive program were personally selected by González. The labels are handwritten at the Destiladora González González.

The suggested retail price is $29.99 for El Mayor Reposado, $32.99 for El Mayor Añejo.

For more information on El Mayor, visit ElMayor.com

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