From Holland to NYC: Ketel One Vodka Celebrates Artistically

Last night, De Nolet — presented by Ketel One Vodka — made its debut in New York City with an event to discover the 11 generations of craftsmanship behind Ketel One Vodka.

NEW YORK, NY - MAY 13:  A general view of atmosphere as De Nolet presents Ketel One Vodka on May 13, 2015 at SIR Stage 37 in New York City.  (Photo by Jemal Countess/Getty Images for Ketel One)

NEW YORK, NY – MAY 13: A general view of atmosphere as De Nolet presents Ketel One Vodka on May 13, 2015 at SIR Stage 37 in New York City. (Photo by Jemal Countess/Getty Images for Ketel One)

After entering through a 45-foot windmill inspired by the Nolet Distillery’s signature one in Schiedam, Holland, where Ketel One Vodka is made, guests enjoyed a “multisensory journey” that took them on a storytelling tour of the Ketel One Vodka heritage with bespoke cocktails, signature dishes, musical performances, visual art displays and the craftsmanship behind Ketel One Vodka, according to a press release.

Live music included performances by Blood OrangeMOTHXR and DJ KISS.

USA World Class winner and NY-based mixologist Jeff Bell was on hand to create bespoke cocktails, including 1691, Chamakay, Brooklyn Easy and Not for Nuthin’. The vodka tasting station featured Ketel One’s National Mixologist Ricky Gomez.

The menu pairing was curated by Chef Marc Forgione.

Art played a big role at the event. An interactive brand wall detailed the 11 generations of the Nolet family, who have been distilling spirits for close to 325 years. Artist Dev Harlan’s art installation of 11 prisms represented the 11 generations of Nolet family distillers, while Rubin 415’s mural represented the three flavor profiles of Ketel One Vodka: Ketel One (base), Ketel One Citroen and Ketel One Oranje.

Featured image: Bartender Jeff Bell, Chef Mark Forgione and mixologist Ricky Gomez. (Photo by Jemal Countess/Getty Images for Ketel One)

NEW YORK, NY - MAY 13:  Mixologist Ricky Gomez attends as De Nolet Presents Ketel One Vodka on May 13, 2015 in New York City.  (Photo by Jemal Countess/Getty Images for Ketel One)

NEW YORK, NY – MAY 13: Mixologist Ricky Gomez attends as De Nolet Presents Ketel One Vodka on May 13, 2015 in New York City. (Photo by Jemal Countess/Getty Images for Ketel One)

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