Heineken USA is launching a series of email communications beginning in September that will target off-premise trade professionals. The emails will invite retail operators and decision makers to a dedicated microsite where they will have the opportunity to learn about the company’s seasonal brand programming and download the related program assets including program details, POS materials and product images.
Promotions featured in the inaugural September outreach include: Heineken/James Bond Spectre Partnership, Heineken Light Best Tasting Light, Dos Equis Masquerade, Strongbow Season, Tecate Mexican Independence Day and Newcastle Fall Variety Pack.
