BD Round Up – September 30, 2015

Beverage Dynamics Round Up – September 30, 2015 View this email online
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AMERICAN BEER: TEMPORARY DECLINE OR GENERATIONAL SHIFT?

Whether the American beer market looks basically healthy or in decline depends very much on your vantage point. If you lead an international brewing corporation with multiple brands and markets, the global potential of American beers seems positive. If your focus is the U.S. market, you worry that traditional brands are flabby, and the strategic diversification of the brewing portfolio is an appealing fix.
Click here to read more.

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BEVERAGE DYNAMICS BLOG:
A Lesson on Polish Potatoes

Last week I had lunch with Chopin Vodka founder Tad Dorda and his daughter Alexandra, the company’s Brand Ambassador, to discuss the changing vodka market and the brand’s off-premise strategy. Unplanned, but equally as interesting, was a side discussion about the potato market in Poland and how vodka fits into that country’s culture and history. 
Click here to read more.

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Product Watch
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ABSOLUT ELECTRIK
Absolut has unveiled its newest limited edition bottle, Absolut Electrik, available in “striking silver” and “electric blue.” The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015, through the holiday season. Click here to read more.
BUZZBALLZ SHOOTERZ AND FALL FLAVORS
BuzzBallz has announced a new product, Shooterz, and new fall flavors of their BuzzBallz single-serving line. Shooterz are 750-ml. bottles of 30-proof, ready-to-pour shots. Click here to read more.
NEW FROM JOSE CUERVO
Jose Cuervo has unveiled two limited edition tequila bottlings of Especial and Reserva de la Familia, entitled Jose Cuervo The Rolling Stones Tour Pick. The bottles celebrate the role Jose Cuervo played in fueling The Rolling Stones 1972 North American tour, which was dubbed the ‘Tequila Sunrise Tour.’Click here to read more.
JACK DANIEL’S SINATRA CENTURY
The Jack Daniel Distillery has announced Jack Daniel’s Sinatra Century. It’s the brand’s latest collaboration with the Sinatra Family, to celebrate The Chairman of the Board’s Centennial. Hitting shelves October 1, Sinatra Century is an ultra-premium whiskey and 100 proof. Click here to read more.
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Industry Happenings
World Beer Festival – Durham
October 10
Durham, NC
NBWA Convention & Trade Show
October 11-14
Las Vegas, NV
NACS Show
October 11-14
Las Vegas, NV
Savannah Food & Wine Festival
November 9-15
Savannah, GA

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For more news and information visit http://www.BeverageDynamics.com
Copyright 2015 by EPG Media & Specialty Information
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