Crown Royal to Include Serving Facts Panel on Packaging

Diageo has begun shipping cases of Crown Royal macro-nutritional information included on the product. This is the first alcohol beverage brand to include a serving facts panel on its packaging, the company says.

IMAGE_Crown Royal with serving facts label

A Crown Royal box with the new serving facts label.

The panel details serving size, number of servings per container, alcohol by volume, number of calories and grams of carbohydrates, protein and fat per serving – and the U.S. Dietary Guidelines definition of a standard drink – 0.6 fluid ounces of alcohol.

This is the latest step in Diageo’s leadership for more than a decade on the issue of making alcohol facts readily available and understandable for consumers, the company says. Since 2006, Diageo has provided serving facts information about its brands on its DRINKiQ.com website.

Diageo will now continue to add this important information to its labeling and packaging as brands change or update their labels. A 2014 study conducted by FoodMinds LLC found that 86% of US alcohol consumers agree that serving facts labels that include the 0.6 fluid ounces of alcohol per drink definition provide useful and relevant information, the company said, while 83% agree the same information on a label helps them understand the definition of a standard drink.

1 Comment

  1. Johnnie Walker Red Adds Nutritional Info, Alcohol Content To Packaging | Beverage Dynamics Reply

    […] This announcement forms part of Diageo’s strategy to “deliver its commitment to providing alcohol content and nutritional information per typical serve” through Diageo’s website DRINKiQ.com, and/or on-pack in a majority of Diageo’s markets subject to local regulatory approval, as soon as practicable. In the first move to fulfil this commitment, the first shipment of Crown Royal labelled with macronutrient and calorie information was released in the US in October 2015. […]

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