Proudly Made in New Mexico: An Interview with Southwest Wines

BD: Your winery produces a number of brands besides Soleil Mimosa – what’s new with them?

FL: We’re producing wines in New Mexico with New Mexico varietals that are winning national and international wine competitions. Also, the St. Clair Mimbres Red is the number-one selling red wine in New Mexico, above all other brands.

BD: How are you working on retailers to educate them about the products?

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FL: The main thing is tastings, tastings, tastings. We need to get consumers to try the product. We’re working
with retailers to explain who we are and what we do – a big part of that is
organizing tastings.

BD: What’s next for Southwest Wines?

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FL: We’re working on vertical integration. We want to make sure we know everything that’s in our wines – it all goes back to quality. We can’t compete in volume against the big guys, but we can compete on quality and I think we have the best product out there.

Jeremy Nedelka is editor of Beverage Dynamics. Reach him at JNedelka@epgmediallc.com

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