While NFL teams continue to battle it out this postseason for a Super bowl berth, Anheuser-Busch has locked down its place in the big game.
Anheuser-Busch announced today that it will return to the Super Bowl as the exclusive category advertiser for the 28th year in a row.
On Sunday, Feb. 7, the brewer will spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob ULTRA.
Anheuser-Busch is scheduled to have three full minutes of advertising in this year’s game, including the A1 spot immediately following kickoff.
“People have come to expect groundbreaking creative from our brands during the Super Bowl, and this year is no exception,” said Jorn Socquet, vice president, U.S. marketing at Anheuser-Busch, in a press release. “A powerful Super Bowl ad can set the tone for a brand’s performance throughout the following year and beyond, and we’ve made significant investments to ensure that this year’s spots will connect with fans in new and unexpected ways.”
A stalwart of the Super Bowl stage, Bud Light – the Official Beer of the NFL – will continue its more than 30-year Super Bowl advertising tradition.
Budweiser first appeared as an in-game advertiser of the Super Bowl in 1975. Michelob ULTRA will return this year with its first Super Bowl spot since 2010.
Anheuser-Busch’s Super Bowl advertising legacy also includes 14 Ad Meter wins since the award began in 1989 – the most of any advertiser.
Several of Anheuser-Busch’s commercials and campaigns will be pre-released prior to the CBS broadcast on Feb. 7. Fans can check each brand’s social media channels leading up to the game for details.
For more on Anheuser-Busch’s involvement in Super Bowl 50, visit newsroom.anheuser-busch.com/superbowl2016.