What’s hotter right now than musicians launching or becoming involved with alcohol brands?
From Diddy and Cîroc, to JT and Sauza 901, to 2 Chainz and Jaegermeister, the music entertainment world continues to expand into spirits. It makes sense. Music and drinks are natural partings at parties and celebrations.
And now the latest music performer to consider entering this space is none other than Drake. Amidst a flurry of Instagram posts from his weekend at the NBA All-Star festivities— in his home city of Toronto — the rapper posted this:
So be on the look out for Virginia Black Whiskey in the near future, a spirit by Drake, the latest performer-turned-alcohol-entrepeneur. We’ll keep you posted.