Bacardi U.S.A. has renewed a multi-year distribution agreement with Horizon Beverage for Massachusetts and Rhode Island.
Effective April 1, the exclusive agreement includes the sales and distribution of the entire premium portfolio of Bacardi brands, including Bacardi, Grey Goose, Bombay Sapphire, Dewar’s Martini and Angel’s Envy, among other brands.
“Horizon Beverage is a name that represents family, trust and exceptional service among Massachusetts and Rhode Island retailers,” said Pete Carr, regional president for Bacardi – North America, in a press release. “Bacardi is proud to extend our long-standing partnership with this great company to continue a distribution force of significant capabilities, scope and dedication for Bacardi in these two markets.”
This renewal is part of the Bacardi route-to-market strategy to improve efficiency and effectiveness, the company said in a press release.
“We are excited to continue our 80-year relationship with this dynamic organization and remain committed to working closely with the Bacardi team to deliver long-term brand growth in our markets,” said Sam Rubenstein, Managing Director, Horizon Beverage.