Stoli Group USA announced today that it has acquired the importation, distribution, sales and marketing rights for the KAH Tequila brand, effective immediately.
KAH, which translates to “life” in Mayan language, is produced by Fabrica de Tequilas Finos in Tequila, Jalisco, Mexico. The product range features four expressions each made from hand-selected 100% blue agave, each coming in skull-shaped bottles. Company-provided product notes are as follows:
- KAH Blanco starts with a sweet taste, followed by a peppery spice.
- KAH Reposado features a powerful and viscous taste after going through a 10-month aging process.
- KAH Añejo has agave, chocolate and coffee notes.
- KAH Extra Añejo has been matured for four and a half years in American oak casks.
“KAH Tequila is an inventive product line and provides a springboard into a category that is rising quickly in popularity with consumers,” says Patrick Piana, President & CEO Stoli Group USA, in a press release.
Stephen Ballard, SVP of Sales for North America, adds, “Stoli Group USA relishes the chance to develop the KAH brand and expects to see it thrive on- and off-premise with the support of our strong network of distributor partners across America.”
Further terms of the deal were not disclosed.
In September, it was announced that Stoli’s fellow SPI Group subsidiary, Amber Beverage Group, acquired a significant equity stake in Fabrica de Tequilas Finos.
Any ideas of the financial buyout of the distillery and KAH(brand, importation, rights, distribution and marketing )? Any estimates? How much did Federico Cabo get paid?