Angeline Winery has jumped head first into the rosé business, releasing 20,000 cases of rosé with a suggested retail price under $15, including Angeline Rosé of Pinot Noir. The bottles area available now.
Winery owner Courtney Benham is betting his quick entry to the market is well timed, the company says in a press release. According to Beverage Dynamics, the rosé category grew 32% in 2015, with above $11 rosé growing 60%. In late July 2016, the rosé category was showing IRI 52-week dollar growth of 41%.
Angeline Winery is located in Santa Rosa, California, in the heart of Russian River Valley.