Strongbow Orange Blossom

Strongbow Hard Apple Ciders has unveiled its newest flavor: Strongbow Orange Blossom.

This delivers a spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish, the company says. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors.

Supported by TV advertising, consumer sampling, and in-store merchandising, Orange Blossom will be launched in six-packs during the month of March and will simultaneously replace Strongbow Ginger in the 12-bottle Strongbow Variety Pack, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Cherry Blossom.

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To drive trial and awareness of the new flavor, the same four flavors will be offered in limited edition 4-pack mini cans for a suggested retail price of $1 starting in March.

All flavors in the new Variety Pack are gluten-free and sold in 11.2-oz. bottles. Strongbow Gold Apple and Strongbow Honey are 5% ABV, while new Strongbow Orange Blossom, Strongbow Cherry Blossom and Strongbow Ginger are 4.5% ABV.

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