Beam Suntory, Southern Glazer’s Enter Distribution Agreement

Southern Glazer’s Wine & Spirits (Southern Glazer’s) will be working with Beam Suntory well into the future.

Southern Glazer’s, among the largest North American wine and spirits distribution companies, today announced a new 37-state distribution agreement with Beam Suntory, the second largest premium spirits company in the U.S. market. With the new performance-based agreement, Beam Suntory’s portfolio of brands will be distributed across Southern Glazer’s U.S. network in 21 open markets through 2030.

Southern Glazer’s, which also represents Beam Suntory’s brands in 16 control states, is Beam Suntory’s largest distribution partner in the world.

“Beam Suntory has had very long and successful relationships with both the Southern and Glazer’s families,” said Tim Hassett, president, Americas, Beam Suntory, in a press release. “Working with the combined Southern Glazer’s organization, we are confident that we will continue building on our historical strong performance together with a common commitment to further accelerating the growth of our brands on- and off-premise.”

Said Wayne Chaplin, CEO of Southern Glazer’s Wine & Spirits, “This long-term strategic alignment will enable us to deliver even more value – with a more efficient and effective route to market and the most thorough data insights – so we can help drive growth for Beam Suntory’s brands for years to come.”

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