Casa Modelo has announced the launch of its newest ready-to-serve chelada, Modelo Chelada Tamarindo Picante.
The second chelada flavor to join the Casa Modelo portfolio, Modelo Chelada Tamarindo Picante contains traditional Mexican ingredients — chipotle peppers and tamarind — for a sweet-and-spicy flavor.
Modelo Chelada Tamarindo Picante is a blend of beer, tomato, salt and lime, along with tamarind and chipotle peppers.
Modelo Chelada Tamarindo Picante is produced with an ABV of 3.3%, and will be available at convenience stores nationwide starting March 2017, for a suggested price of $2.99 for a 24-oz. can.
Last year, the overall chelada category grew seven percent, the company says, with Modelo’s original chelada offering, Modelo Chelada Especia, accounting for more than 90 percent of that growth and experiencing 26 percent growth itself.