Serrallés Announces New President And CEO

Puerto Rican rum-producer Destilería Serrallés today announced the retirement of president and CEO Félix J. Serrallés, Jr. after a tenure of 36 years. The company also confirmed the appointment of Philippe Brechot (pictured atop) as new president and CEO.

With more than 25 years of industry experience in international management, distribution and marketing, Brechot arrives at Serrallés having worked at companies including Moët Hennessy, Diageo and most recently at William Grant and Sons, where he was managing director for Latin America.

“We are fortunate to have found Philippe, a proven executive with ample experience growing premium brands in global markets,” said Serrallés in a press release. “He will be an asset to lead our team as we continue to expand our brand’s footprint throughout the global spirits market.”

A member of the family’s fifth generation, Serrallés led the company’s development and growth since 1981. He will continue as chairman of the Board of Directors.

Roberto J. Serrallés will continue in his current position as president of Serrallés USA, the U.S. distribution company of Destilería Serrallés, and as a member of the Board of Directors. John Eason will continue in his role as COO and executive VP of Serrallés U.S. in charge of overseeing the operations, including distribution, sales and marketing in the USA market for the company.

“We have developed a solid team in the USA and we will continue to focus on growing Don Q in this important market,” Serrallés said. “I am confident that Philippe’s experience in developing premium brands will create a unique synergy that will strengthen our ongoing efforts in the USA and beyond.”

Serrallés USA most recently launched Don Q Barrel Spice Rum.

Leave a Reply

Your email address will not be published. Required fields are marked *