SpikedSeltzer announced today that the brand is now available for sale nationwide.
Launched in 2013, the pioneering hard seltzer brand had been primarily sold in New England, New York and New Jersey. In January, the company expanded into the Mid-Atlantic and Southeast. Now, SpikedSeltzer is available all 50 states.
SpikedSeltzer is a lightly carbonated alcoholic beverage that tastes like flavored sparkling water. It’s 6% ABV, gluten-free and has only five grams of carbs. The brand was acquired by AB InBev last fall.
“Five years ago, I developed the recipe in five-gallon batches out of my garage. The goal was to be as low in sugar as possible while still reaching 6% alcohol,” says co-founder and fifth-generation brewmaster Nick Shields, whom we recently interviewed. “By 2015, sales of SpikedSeltzer really started to crank — we saw an amazingly positive reception in the Northeast. We’ve had people clamoring for our brand in Florida, California, Colorado — we’re even getting requests internationally.”
SpikedSeltzer is available nationwide in 12-can variety packs featuring all four flavors — Indian River Grapefruit, West Indies Lime, Cape Cod Cranberry and Valencia Orange — as well as in 6-packs in Indian River Grapefruit and West Indies Lime.
Consumers can find SpikedSeltzer in supermarkets like Whole Foods, Trader Joe’s, Fairway, Stop & Shop, Safeway, Wegmans, Hannaford, Price Chopper, Tops, Harris Teeter, Food Lion, Target, Fresh Market, Fred Meyer, Fry’s, HEB, Kroger, Publix, Ralphs, and Food 4 Less, as well as in select bars, restaurants and venues including Nationals Park in Washington, DC, and Fenway Park in Boston, MA.
