Heineken Rolls Out City-Specific Aluminum Bottles

Heineken has unveiled limited-edition aluminum bottles, available only in select cities.

“This durable and chic packaging is perfect for social spaces like rooftop bars, patios, and pool areas, its label design celebrates each city’s unique culture and geography,” the company says in a press release. “Acting as an instant conversation starter, the aluminum bottle keeps Heineken Lager cold and fresh for a perfect serve every time.”

The new aluminum bottle arrives this summer in New York, Los Angeles, Miami and Hawaii.

“We know that 66% of alcohol buyers pay attention to packaging and nearly the same amount pay attention to label design,” says Heineken brand manager Raul Esquer Lopez.

Confirming that on the social scene, image is everything, he adds that 55% of consumers say they have shared their opinion about alcohol beverage packaging via word of mouth and social media.

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