This November and December, Heineken’s “Spread Holiday Cheer” program will give drinkers a chance to win up to $5,000, and includes a limited-edition Magnum bottle (50.7 fl. oz.).
Fully integrated with the brand’s ‘There’s More Behind the Star’ campaign featuring actor Benicio del Toro, the holiday program focuses on “product quality, rich heritage, and the joys of giving big throughout the season,” the company reports.
Beginning in November, TV, online digital video and social media activations will reinforce Heineken’s credentials and encourage consideration as LDA+ consumers plan and purchase for their holiday celebrations. With no purchase necessary, a simple text-to-win promotion at retail shoppers can purchase Heineken or Heineken Light, snap a picture of their receipt, and text it to 88500 for a chance to win up to $5,000 as well as other prizes.
“The program, with its impactful merchandising, will increase features and displays, and drive incremental sales with a unique gifting proposition,” the company says. “Retailers who put Heineken on their list this holiday will see Heineken and the new Magnum bottle on the list of their most loyal beer shoppers throughout the season of joy.”