Red Stripe Announces Summer POS Programming

Red Stripe, the pale lager from Jamaica, has announced a sweepstakes as part of its summer program.

The brand will leverage its global Reggae platform through its “Escape to Jamaica” sweepstakes and send five LDA+ consumers and a guest to Reggae SumFest in Montego Bay from July 20-24.

U.S. consumers can enter for the chance to win via retail and on-premise POS elements, as well as through the brand’s Facebook and Instagram social channels. In addition to entering the grand prize sweepstakes, participants will have the opportunity to spin a digital prize wheel for additional rewards.

The program officially kicks off in Miami on June 9, in conjunction with SumFest and the Wynwood Artwalk. 

“We’re thrilled to build on the success of last year’s program,” says Amberly Hilinski, senior brand manager, Red Stripe USA. “‘Escape to Jamaica’ leverages our small island roots to offer consumers the chance to travel to Jamaica to experience, first hand, the ‘good vibes’ of our heritage and culture while enjoying the best Reggae music on the planet at this summer’s Reggae SumFest. We are also bringing Jamaica back home to our fans through our Red Stripe Rewards program where LDA+ shoppers can win amazing experiences and content, along with limited edition memorabilia authentic to Jamaica. Our Rewards program is available now through the remainder of the year.”

Sweepstakes entry is open through June 3. Consumers can enter daily through Facebook and Instagram or by visiting redstriperewards.com.

Red Stripe will select grand prize winners on June 4.

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