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Earlier Posts

  • Spotlight QA: Avion Tequila

    I recently spoke with Ken Austin, the founder of Tequila Avión, who created the brand after seeing what he called an opportunity in the super-premium tequila market. Austin’s spirit-industry... Read More »
  • Patron Dives Into Virtual Reality

    The “Art of Patron” experience is designed to allow consumers to visit the company’s distillery without leaving their home city. Using Oculus technology, the new virtual reality tour takes... Read More »
  • J. Lohr’s Pinot on the Patio

    J. Lohr Vineyards & Wines announced a new sweepstakes running through June 21, inviting entrants to vote daily on photographs showcasing Pinot on the Patio moments. From the press... Read More »
  • Spotlight Q&A: Whiskey Renaissance

    I recently spoke to Yvonne Briese, Diageo’s VP of Marketing for North American Whisky (NAW). From Crown Royal to Piehole to Orphan Barrel, the company’s brands appeal to a... Read More »
  • Spotlight Q&A: Thatchers Cider

    The family apple tree is branching out across the pond. Martin Thatcher has overseen the continued success of Thatchers in England as a fourth-generation cider maker (the company was... Read More »
  • Heineken Doubles Down on Slim Can

    Already the first premium brand to offer brews in 8.5oz cans, Heineken has upped its investment in the “slim” format. Marketing support will increase in 2015 to drive traffic... Read More »
  • MillerCoors to release gluten-free beer

    The expanding market for gluten-free products will soon include another beer from a big brewery. MillerCoors announced plans to begin marketing a “natural gluten free” version of Coors next... Read More »