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Mid-Strength Spirits are the Next Zero Proof

Mid-strength spirits are having their moment thanks to moderation-minded consumers. While the rise of zero-proof alcohol is still prevalent, drinks with less alcohol content are also gaining the interest of younger drinkers looking for...
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The 2023 Beer Growth Brands HOFamers: Samuel Adams, Twisted Tea

Our Beer Growth Brands Hall of Famers must receive at least 15 Growth Brands Awards during the past 25 years, in any category. Entering the Hall of Fame this year is Samuel Adams and...
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Our 2023 Beer Supplier of the Year: Constellation Brands

For nearly 75 years, consumer-led decision-making has driven every aspect of business at Constellation Brands. No matter how often customer preferences change, the company always delivers. And it shows in their sales. Constellation Brands was...
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Beer Trends in 2023: A Time of Transition

Perhaps more so than any other beverage alcohol category, beer has undergone the most change in the past five years. Pre-pandemic, a rise in microbrewery taprooms drove greater consumer experimentation, which in turn helped fuel...
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Announcing The 2023 Beer Growth Brands Awards Winners

It hasn’t been an easy time for beer in recent years. Pandemic-inspired shifts in consumer behavior so far have not favored the category, for one thing. Increasing competition from spirits hard seltzer and other...
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Hokus Pokus: The Spirit of Success

Founded in 1940, Hokus Pokus Liquor in Louisiana counts four generations of family ownership and leadership. The chain’s eye-catching, pun-driven ghost sign — advertising the store as a “Spiritual Advisor” — has become a...
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Growing Black-owned Beverage Alcohol Businesses

Black-owned brands have grown in size and number in the alcohol industry in recent years, thanks to successful leaders who have given advice and uplifted others. Perhaps the most well-known example is Uncle Nearest Premium...
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Podcast: Tales of the Cocktail and Sourcing Whiskey

In this episode, we begin with Cheers Editor Melissa Dowling discussing her time at Tales of the Cocktail 2023, the enormous and long-running bartender conference in New Orleans, as well as several notable alcohol events she...
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Wine Panel Reviews: American Wines

For this panel, we asked members of our wine trade tasting panel to sample and rate American wines. These could be any style from anywhere in the country. As always, these selections include brief tasting notes,...

Alcohol Retail Column: Incentivizing Your Staff Works

Last fall we went to the university in Fayetteville, NC, to watch a football game. We had been invited to participate in a tailgate party that was to last all day. As we enjoyed...