Growth Brands Awards
The Growth Brand Awards have recognized successful beverage alcohol brands since 1997. Growth Brands are divided into four categories (Fast Track, Rising Star, Established Growth Brands and Comeback Brands) for beer, wine and spirits. The wine and spirit winners are announced each year in the March/April issue of Beverage Dynamics, while beer winners are announced in the September/October issue.
We have finished collecting data for the 2018 wine and spirit Growth Brands Awards. Congratulations to the winners who were included in the March/April issue of Beverage Dynamics. We are now collecting data for Beer Growth Brands.
For more information about the Growth Brands program, please contact Manager of Information Services Marina Velez for more information at firstname.lastname@example.org or 203-855-8499 x2212.
The winning brands are determined by the Beverage Information & Insights Group, which tracks case sales throughout the year. All awards are given based on sales the prior calendar year. To be eligible, wine and spirit brands must have met the following criteria:
Rising Stars: Must be less than five years old and have exhibited growth in each year of the brand’s lifetime, reaching at least 20,000 9-liter cases in 2016.
Fast Track: Must have exceeded 100,000 9-liter cases in 2016, with double-digit growth in each of the past four years. The brand must also be at least five years old.
Established Growth Brands: Must be a top seller, moving a minimum of 400,000 9-liter cases annually. It must also have grown in each of the past four years.
Comeback Brands: Previous award winners that have rebounded in sales to at least the previous award-winning level, following a recent decline.
Hall of Fame: Brands that have received at least 15 Growth Brand Awards over the years, in any category.
Beer, flavored malt beverage and cider Growth Brands must meet the following criteria to be eligible for the awards:
Fast Track: Must be at least five years old, with double-digit growth each of the past three years. Domestic beers must have exceeded 3 million 2.25-gallon cases sold in 2017. Imports, craft beers and ciders must have exceeded 1.5 million 2.25-gallon cases in 2017. FMBs, sodas and seltzers must have exceeded 500,000 2.25-gallon cases in 2017.
Rising Stars: Less than five years old, with growth each year of the brand’s lifetime. Domestic and imported beers must have exceeded 100,000 2.25-gallon cases sold in 2017. Craft beers, FMBs, ciders, sodas and seltzers must have exceeded 50,000 2.25-gallon cases sold in 2017.
Established Growth Brands: Must be at least five years old, with growth during each of the last three years. Beers and ciders must have exceeded 5 million 2.25-gallon cases sold in 2017. FMBs, sodas and seltzers must have exceeded 2 million 2.25-gallon cases in 2017.
Comeback Brands: Previous award winners that have rebounded in sales to at least the previous level after a recent decline.
Hall of Fame: Brands that have received at least 10 Growth Brand Awards over the years (may only enter the Hall of Fame in a year they win another category).
GROWTH BRANDS HALL OF FAME
The following brands have been inducted into our Hall of Fame due to their sustained success and growth:
SPIRITS: Juarez Tequila and Jameson (2018); Bombay Sapphire, Hennessy, Patron, Remy Martin, Sauza and Svedka (2017); Burnett’s Vodka, Captain Morgan, Crown Royal, Johnnie Walker, Ketel One, Maker’s Mark and SKYY (2015)
WINE: Chateau Ste. Michelle (2016); J. Lohr (2015)
BEER: Pabst Blue Ribbon (2016); Blue Moon, Corona Extra, Corona Light, Dos Equis, Modelo Especial, Pacifico, Shiner Bock, Stella Artois and Yuengling Lager (2015)
Below are links to the magazine features announcing each year’s winners, as well as coverage of the award receptions held each year as part of the WSWA and NBWA Conventions.
2018 Growth Brands Awards
- Feature: 2018 Spirits Growth Brands
- Feature: 2018 Wine Growth Brands
- Photos: WSWA Reception (Coming soon)
- Feature: 2018 Wine & Spirits Hall of Fame (Coming soon)
2017 Growth Brands Awards
- Feature: The 2017 Wine Growth Brands
- Feature: The 2017 Spirits Growth Brands
- Photos: WSWA Reception and Presentation
- Feature: 2017 Wine & Spirits Hall of Fame
2016 Growth Brands Awards
- Feature: Beer Growth Brands
- Feature: J. Lohr Estates Joins the Hall of Fame
- Feature: Wine Growers
- Feature: Spirited Growth
- Photos: WSWA Reception and Presentation
- Photos: Growth Brands at NABCA
2015 Growth Brands Awards
- Feature: Beer They Are
- Feature: Beer Growth Brands Hall of Fame
- Introduction: 2015 Wine & Spirit Winners
- Feature: Rising Spirits
- Feature: Growing on the Vine
- Photos: Growth Brands Reception at WSWA
- Feature: Wine & Spirits Hall of Fame Inaugural Class
2014 Growth Brands Awards