Cold Weather, Hot Profits
As most of the country falls into a winter chill, there’s no reason that retailers can’t see their profit picture warm up. Here’s a selection of supplier merchandising materials to help show retailers the way.
Finlandia, from Brown-Forman Beverages Worldwide, is offering materials to highlight classic cocktails that can be made with the imported vodka. In addition, in markets where legal, there is a Finlandia co-pack carton with a featured juice or Bloody Mary mix.
Drinking It In
In what has become an annual event, St. Pauli Girl imported beer from Germany is offering a collectible poster of this year’s St. Pauli Girl in conjunction with Playboy. The poster, featuring Neriah Davis, this year’s St. Pauli Girl and a March 1994 Playboy Playmate, is freely available to consumers in display bins specially designed to merchandise the posters. There is also a consumer purchase program via take-one brochures for selected St. Pauli Girl merchandise.
Luna di Luna’s Merlot/Cabernet, from A.V. Imports, will spark romance this Valentine’s Day, with an exclusive heart-shaped candle and a bottle necker. The red bottle is perfect for Valentine’s Day, and the candle, which is available on 5,000 cases of the 750 ml “Ferrari” red bottles of Merlot/Cabernet, adds a special finishing touch. The wine will be supported in-store with a striking red and gold themed bottle necker and case card that coordinate with the current “Get Some” ad campaign.
Tsingtao beer, imported by Barton Beers, is setting off on an auspicious year with mertchandising materials highlighting the Chinese Year of the Snake. In addition to case cards, there are calendar posters, hanging lanterns scroll calendars and hanging firecracker (simulated) displays.