As all retailers know, the final two months of the year is the time to pile on the profits. And beverage alcohol suppliers give plenty of aid with a wide selection of in-store merchandising materials. Here’s a sampling of what’s available this season.
Brandy In A Bow
Christian Brothers Brandy, from Heaven Hill Distilleries, has a lineup of holiday promotional materials guaranteed to promote the holiday spirit. The point-of-sale materials, themed “All Wrapped Up For The Holidays,” feature pole toppers, shelf talkers and case cards that emphasize gift-giving, as well as a festive holiday gift box for 750 ml and 1 liter sizes.
Jack On A Pedestal
The Jack Daniel’s family of brands — Jack Daniel’s Tennessee Whiskey, Gentleman Jack, and Jack Daniel’s Single Barrel — has holiday case cards and pole toppers featuring a replica of Mr. Jack celebrating the 150th anniversary of the brand. The pole unit has a statue that is decorated with a removable scarf, allowing it to be a permanent display after the holidays.
Gobble Up Sales
Wild Turkey Bourbon, from Austin, Nichols, is revisiting last year’s successful holiday promotion that offers consumers a free one-year magazine subscription to their choice of Golf, Outdoor Life or Popular Science with proof-of-purchase plus $1 processing fee. Forms are available on neckhangers and case signage, which include a striking three-dimensional Kentucky lamppost pole topper and two-dimensional case card, both with flashing lights. Wild Turkey also features an elegant holiday gift carton.
Bringing Home Profits
“Bring Sutter Home For The Holidays” is the theme of seasonal merchandising materials for Sutter Home wines, from Trinchero Family Estates. The 3-D mass display shown here comes with a holiday dress-up kit (with Thanksgiving and Christmas decorations) and a themed base, depicting wrapped gifts. There are similarly themed case cards and smaller displays. In addition, the promotion includes a variety of consumer benefits, where legal, including mail-in rebate on Sutter Home wines; $10-off coupon for any over-$40 purchase of products and services from greatentertaining.com; a Cracker Barrel sweepstakes offer for a trip to the wine country; among other offerings.
Holiday Flask Packs
Cutty Sark Scots Whisky, imported and marketed by Skyy Spirits, is sailing into the holiday season with a Cutty Sark Holiday Flask Pack. Each 1.75 liter and 750 ml bottle of Cutty will be paired with a complimentary stainless steel flask in a handsome gift box. The flasks feature the Cutty ship logo etched in black on the front. The Holiday Flask Packs carry a suggested retail of $30 for the 1.75 (with 6 oz. flask) and $18 for the 750 ml (with 5 oz. flask).
Veuve de Vernay Sparkling Wines, from Marie Brizard Wines & Spirits, USA, is running a Dream Vacation Sweepstakes promotion running through the holiday season until the beginning of next summer. The grand prize is a vacation for two to Paris, France. The second prize is a vacation for two to Miami or New York City. Fifty embroidered golf shirts are the third place prizes. A full complement of point-of-sale materials are supporting the promotion.
…And Glassware Too!
Remy Martin Cognac, imported and marketed by Remy Amerique, has a variety of gift sets available for the holidays. Remy’s VS Grand Crus and VSOP feature gift boxes with a pair of long-drink glasses etched with Remy Martin logo. And shown here is the Remy Martin XO Special Glass Pack that offer consumers either authentic cellar master glass or balloon tumblers.
Luna di Luna wines, from A.V. Imports, have created festive gift boxes for their distinctive red bottles of merlot/cabernet, sure to stand out from the pack.
Of Gift Boxes and Rocks Glasses
Saint Brendan’s Superior Irish Cream Liqueur, imported and marketed by David Sherman Corp., has a gift box sporting new graphics this year. The elegant carton also includes a pair of high-quality, logoed rocks glasses.
Coffee (Mug) To Go
Barton Brands’ Sabroso Licor de Café is offering ceramic coffee mugs as on-packs to promotional 750 ml bottles this fall holiday season. In addition, the Mexican liqueur features two original coffee recipes on the cartons and has case cards to help promote the brand.