The first quarter of the selling season may seem quiet after the hectic holidays, but it can be an exciting (and profitable) selling season. The pro football playoffs, as well as St. Patrick’s Day, provide some excellent merchandising opportunities for spirits and beer brands.

6801SEA1In the Family

St. Patrick’s Day p-o-s for Bushmills, Black Bush and Bushmills Single Malt includes take-on brochures. The Bushmills family is marketed by Brown-Forman Beverages Worldwide.

6801SEA5 In the Money

Consumers have a chance to win the big money from Coors Light during the NFL playoffs. The sweepstakes and the beer are from the Coors Brewing Co.



Smirnoff Citrus Twist flavored vodka is getting in on the snowboarding craze this winter. Rad case cards and other p-o-s are available from IDV North America.

6801SEA3Reserved Seating

The Miller Lite Super Bowl “Cheer Chair” is back. The inflatable chair is available to consumers by mail, courtesy of Miller Brewing Co.

Seeing Green6801SEA2

Heineken USA is touting Heineken and Murphy’s IrishStout brands for St.Patrick’s Day. P-o-s includes case cards, pole toppers and mobiles.

6801SEA4In the Zone

A football-themed program for Jim Beam Bourbon includes free binoculars on 750ml, 1 liter and 1.75 liter bottles. Jim Beam is the flagship brand of the Jim Beam Brands Co.

6801DRS6Real Thing

Case displays and clover-leaf floor mats celebrate the heritage of Kilbeggan Irish Whiskey for St. Patrick’s Day. Kilbeggan is marketed by Heaven Hill Distilleries.


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