A sneak peak at a selection of suppliers’ fourth-quarter promotions.
Jim Beam Black is offering a holiday gift set in a handsome box that includes a 750 ml of the eight-year-old bourbon as well as a logo-embossed pocket flask made of leather. The brand also features a holiday collector’s tin and a limited edition Jim Beam Black decanter.
From Bacardi USA comes a football-themed fall promotion, “Pass It On,” for Dewar’s, the top-selling Scotch in the US. Both Dewar’s White Label and Dewar’s 12 Year Old are featured on the point-of-sale materials, which includes case cards, shelf talkers and the well-known Dewar’s mass merchandiser locker display.
Kahlúa Coffee Liqueur, from Allied Domecq Spirits, has a variety of holiday offerings to help retailers spur sales, and this colorful gift package is just one of the value-added items available.
Warsteiner Importers Agency is promoting the 250th anniversary of Warsteiner German beer with “Celebrate 250 Years of Brewing Excellence” case cards. The brand is also featuring a sweepstakes, where legal, in which four people will win an all-expense-paid, four-day trip to Warsteiner’s own 250th anniversary celebration in Warstein, Germany.
Belvedere Vodka, imported from Poland by Millennium Import, marks this holiday season with a vodka tasting gift set, which includes a low glass ice bowl, set of six shot glasses, 750 ml Belvedere bottle and an accompanying Belvedere Vodka tasting guide.
Brown-Forman Beverages Worldwide is kicking off a fall promotion with various p-o-s materials for Southern Comfort, themed “Come Out & Play,” with the tagline “Southern Comfort, Between Friends.”
