Almond-flavored Amaretto di Amore liqueur and anisette-flavored Sambuca di Amore liqueur, from Barton Brands, are highlighting “Liqueurs of Love” case cards for the fall and holiday season. The brands are featuring gift sets at retail: They are both offering gift packs of 2 cordial glasses with a 750 ml bottle, as well as a combination gift set with 2 cordial glass and a 375 ml bottle of each brand.
SHAKING UP SALES
Jameson Irish Whiskey, from Austin, Nichols, is offering a holiday gift pack that along with a 750 ml bottle includes a cocktail shaker etched with the Jameson logo. The gift pack will be available nationally, where legal, from October through December, and holiday-themed case cards will also promote the brand.
WINE FOR THE HOLIDAYS
Woodbridge wines, from Robert Mondavi, want consumers to know that anybody can try their brand, regardless of the person, the occasion or the food they will be eating. Neck hangers, case cards, banners and shelf talkers all help in projecting the image.
ENJOYING HOLIDAY TRAVEL
Glenmorangie single malt Scotch, imported and marketed by Brown-Forman Beverages Worldwide, is featuring case cards that include a consumer offer for a deluxe two bottle travel bar. The great gift includes two drinking cups, a strainer, dual jigger and a wine opener.
CELEBRATING WINE AND FOOD
Case cards with tear pad entry forms are highlighting a “Harvest the Flavors of Wine and Food” sweepstakes from Baron Philippe de Rothschild wines, imported by Caravelle Wine Selections. Running through September, the sweepstakes offers a grand prize of an all-expense-paid trip to the Culinary Institute of America, where the winner receives a private cooking class for two in addition to lunch with a member of CIA’s faculty.
THE PARTY LINE
The upcoming election campaign promises its share of one-liners, but Corona Extra and Corona Light are getting a jump on the rest of us by declaring victory with a “Vote for a Party.” Naturally, Corona is going to be the elected leader of the “party,” and there’s a full line of p-o-s materials available to prove just that, especially the button, “Read My Lips. I’m Thirsty.”
GIFT TIN FOR THE AGES
Heather Cream Liqueur, made with single malt Scotch, is offering a holiday gift tin that pictures Mary Queen of Scots, who lived more than 400 years ago. Marketed by Barton, images on the gift tin relate highlights of her life, and make for an interesting package.