Ring in the cheer; ring in the profits. Here’s a representative selection of what suppliers have in their 1997 holiday grab bags to help make this season most profitable.
FAMILY
Gifts packaging and multi-brand displays from Schieffelin & Somerset include Johnnie Walker, Cognac Hennessy, Tanqueray, Moët & Chandon, Dewar’s and Grand Marnier.
IN THE CLUB
Holiday p-o-s for Canadian
Club and Canadian Club Classic feature penguin characters. The CC family is marketed by Hiram Walker & Sons.
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WILD SIDE
Gift tins of Gosling’s Black Seal Rum
feature “party animals” enjoying winter sports. Gosling’s is imported from Bermuda by Marie Brizard Wine & Spirits.
A GOOD THING
TV’s “Mr. Food” appears on holiday p-o-s for Almaden Wines. Almaden is part of the Canandaigua Wine Co. portfolio.
IN THE BAG
Captain Morgan holiday displays and 50 ml sample packs feature Original Spiced, Silver, Private Stock and Parrot Bay rums. Captain Morgan is a Seagram Americas brand.
