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The Beverage & Food Dynamics Advertising & Promotion Awards competition is designed to recognize and honor excellence and creativity in the food and beverage industry’s advertising, promotion, merchandising and packaging. For the first time in its history, the Awards program is officially including promotional material designed for restaurant and bar merchandising and promotion (see categories 43-45). Entries are judged for creativity, effectiveness as a sales communication tool and production quality.

All winning entries will be featured and credited in Beverage & Food Dynamics magazine. Please note the general rules and specific preparation instructions for each category.

GENERAL RULES

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Categories, Instructions and Definitions

What Is Eligible

Any original material appropriate to the categories defined below.

How to Enter

Prepare entries as specified under each category heading. Photocopies of entry form are permitted. Fill out entry form for each entry, submit in duplicate (one copy attached to the back of the actual entry; the second attached to the entry fee check). If more than five entries are being submitted, please provide a manifest list to ensure that all items are accounted for. All entries become the property of Beverage & Food Dynamics.
Recognition
Entry forms will be used for award certificates and publication of winners in Beverage & Food Dynamics. Entrant is responsible for supplying full and accurate information. Promotion/advertising/graphic agencies submitting materials on behalf of clients are responsible for notifying client of participation in this program.
Entry Fee
The entry fee is $170 per entry and is non-refundable. Check must accompany entries. (For multiple entries submit one check, attach all duplicate entry forms.) Make check payable to Adams Business Media.

Where to Send Entries
All entries must be received at the editorial offices of Beverage & Food Dynamics, 1180 Ave of the Americas, 11th Fl., New York, NY 10036.

Deadline
5 p.m., Friday, June 26, 1998.

Judging and Awards
Entries will be judged on the following criteria: creativity, effectiveness as a sales communications tool and production values. Winners in each category will receive awards, and winning entries will appear in Beverage & Food Dynamics.

More Information
If you have any questions about the Advertising & Promotion Awards, call Richard Brandes, 212-827-4713, or Libe Goad, 212-827-4721.

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