CINCO DE CORONA
“Lime it up” and “Drinko for Cinco” with Corona’s Cinco de Mayo promotion. Off-premise retailers can take advantage of the Corona Cantina, a colorful cabana to surround free-standing or end aisle displays. Barton Brands is also offering retailers Cinco-themed corobuff, pennant strings, neckers, posters, static stickers and display/case cards.
WOMEN & BEER
The Miller Brewing Company wants retailers to get ready for the summer with its “Instant Summer, Just Add Beer” promotion. A Memorial Day sweepstakes promotion starts off the season, and consumers can enter to win a trip to the Sports Illustrated swimsuit photo shoot. Prizes will be awarded via instant-win in-pack certificates or from tear-off entries available on displays. Also, an in-pack coupon for $1 off SI’s newsstand price are seeded in specially-marked packages of Miller Lite, MGD and MGD Light.
OZ DOWN UNDER
Molson USA wants to take a lucky consumer to Oz via its summer sweepstakes promotion. But don’t expect to see winged monkeys or ruby-studded shoes. Foster’s is offering the Oz Experience, an adventure through Australia’s unique terrain. Consumers can enter via take-one cards available on displays. Other merchandising materials include oversized cardboard kangaroos, bin headers, pole toppers, floor decals, danglers and static stickers.
BRITAIN’S NEW PASTIME
America’s Pastime meets Britain’s beer in the Newcastle Brown Ale sweepstakes. By filling out self-mailing entries, found on baseball-themed easel cards, customers may find themselves on a trip-for-two to the All Star Game. Other prizes include Newcastle varsity-style jackets and Newcastle pin-striped baseball jerseys. Contestants can also enter by mailing their name, address and daytime phone to Scottish & Newcastle Importers.