BRAND | PROMOTION |
ABSOLUT VODKA (Seagram Americas) |
Besides the ongoing innovative promotions of its best-selling imported vodka, the company is targeting merchandising activi- ties on its new — and fast-growing — Mandrin flavor, which sold 180,000 cases its first six months on the market |
BUDWEISER (Anheuser-Busch) | “Bud Summer 2000” promotion kicks off Memeorial Day featur- ing $3 million in instant-win prizes as well as offer for calendar of Supermodel Daniela Pestova; p-o-s highlighted by beach imagery and Pestova with tagline, “Grab a Taste of Paradise.” |
CANADIAN MIST (Brown-Forman Beverages) |
The top-selling Canadian whisky is appealing to youngerconsumers with promotions like its on-pack comedy CD, that features the brand’s “light” taste and”lighter” lifestyle. |
CHRISTIAN BROTHERS (Heaven Hill Distilleries) | The popular domestic brandy is increasing its presence through enhanced marketing and merchandising activities, through ad programs and an array of in-store materials themed, “Practice Makes Perfect.” |
CORONA BEER (Barton/Gambrinus) | The top-selling import from Mexico is promoting its family of beers for Cinco de Mayo with an array of p-o-s materials car- rying the “Serve It Up All Summer” theme. |
COORS LIGHT (Coors Brewing) |
Running from May through July is Coors Light’s “Double Down Summer 2000” promotion; packages of 12, 18, 24 and 30 cans will include ATM-like cards, which consumers can use to call in to see if they have won a cash prize; full complement of p-o-s materials support the program. |
DEKUYPER CORDIALS (Jim Beam Brands) | Jim Beam has debuted a new flavor, Peach Pucker, to its popular line of cordials; the new flavor is being supported with an array of off- and on-premise merchandising materials. |
DEWAR’S WHITE LABEL (Bacardi USA) |
The top-selling Scotch launched a new spring promotion featuring the popular Highlander icon as well as the tagline,”The Road Less Traveled.” Full line of p-o-s offers a “Highlands Sweepstakes” with chance to win a trip for two to Scotland; embossed leather luggage tag necker included on bottles as Father’s Day value-added element. |
FOSTER’S (Molson USA) |
The brand’s Team 2000 promotion features a “Take a Shot” trip for two to Sydney, Australia; consumers qualify by submit- ting a photo visually demonstrating why they deserrve the trip; runs through the summer; entry forms at p-o-s displays or online at www.fostersbeer.com. |
SUTTER HOME WINERY (Sutter Home) | Running through May, Sutter Home is featuring a “Spring Sensations” promotion, which includes bottle neckers with recipes and rebates, its 1997 Chardonnay with flower seeds on- pack, and a Wine Country Weekend Sweepstakes. |