Holiday Promotions

Holiday Promotions

A selection of some of the holiday-themed merchandising materials available to retailers.
Use them to create a festive store atmosphere to spur extra sales.

0512hp1 Absolut Vodka has a full lineup of in-store POS this holiday season, using the theme “Absolut Holiday Ornament.” There are also mass end-aisle displays, case cards, recipe brochures as well as gift boxes for Absolut and the five Absolut flavors.

0512hp2 Bacardi USA is debuting several colorful holiday gift sets for its line of flavored rums, including this one for Bacardi Big Apple, which includes a 750 ml as well as two logoed cocktail glasses.

0512hp3 Jack Daniel’s Tennessee Whiskey, from Brown-Forman Beverages, celebrates “Holiday Traditions, from Our Family to Yours,” with a lineup of gift packages and POS materials including this eye-catching case card cutout with a scene from Lynchburg, TN.

0512hp4 Stolichnaya is offering holiday gift boxes for all its flavors, featuring drink recipes for each on the back of the box. To encourage flavor sampling, a Stoli Rainbow Gift Pack will include one 750 ml bottle of Stolichnaya with four (one each) 50 ml bottles of Razberi, Vanil, Ohranj and Persik (Peach). Case cards will also highlight that Stoli tastes best when served chilled.

0512hp5 Irish Mist Liqueur features two beautiful cordial glasses along with a 750 ml of the brand in this classic holiday gift set.

0512hp6 Baileys Original Irish Cream, from Diageo, is highlighting a holiday POS campaign including a case header, four-rack display and case display that incorporates the Baileys holiday tin, as well as this pole topper that tells customers to “Bring Baileys. Be invited again and again.” There are also gift tag neckers and bottle neckers with special Baileys holiday cocktail recipes such as the Baileys Fizz and Baileys Minty Mistletoe.

0512hp7 Starbucks Coffee Liqueur, from Fortune Brands, is launching this holiday gift set that includes a 750 ml of the brand along with a $5 gift card to any Starbucks outlet.

JB_BLACK Jim Beam Black, from Fortune Brands, is offering this gift set, among other holiday materials, which features a flask/cigar holder along with a 750 ml of Jim Beam Black.


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