Beverage Dynamics Newsletter – 11/30/12


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Beverage Dynamics Features

  • Innovation Drives Cognac

    While the Cogançais may be slow to change, they are not immune to modern influences. In the past few years, the major houses have produced Cognacs incorporating modern ideas in aging, taste and marketing, including Hennessy Black, Courvoisier C and Remy V, as well as wine and cognac blends including Courvoisier Gold and Courvoisier Rosé.

    Smaller producers have decided that the right changes will benefit them as they push into the U.S. market, with such things as 90 proof Pierre Ferrand Original Formula 1840 and lately Louis Royer Force 53, a higher proof spirit also designed for cocktail culture recently relaunched in the New York market. And new brands are appearing as well, including some driven by interest from hip-hop culture, but others, like the recently introduced D’€™Usse, coming from major suppliers, in this case, Bacardi’€™s House of Otard.

  • 2012 Advertising & Promotion Award Winners
    The winners of Beverage Dynamics’ annual awards, honoring the best in off-premise advertising and promotion campaigns. Congratulations to all the brands who were recognized in this year’s line-up of print, digital, outdoor, in-store and other campaigns.

Beverage Product Watch

  • Craggy Range Chardonnay
    Craggy Range Chardonnay 2010 is now available from Kidnappers Vineyard in Hawke’€™s Bay, New Zealand. The wine has aromas of lemon zest, toasted almond and chalk, according to the company. Made from 100% chardonnay grapes, the new offering is available for a suggested retail price of $21.99 per bottle.

  • Remy Martin Limited Edition Bottle
    Remy Martin Cognac announced the release of the company’€™s new Robin Thicke limited edition bottle. The musician’€™s signature and musical stylings inspired the new Remy Martin V.S.O.P. bottle, and features exclusive content that can be accessed through a QR code on each box. The 750-ml. bottle comes with a suggested retail price of $40.

  • Gabrielle Wines
    Gabrielle Wine Rose and Blanc de Blancs are two new releases from Ambition Beverages. The wines are made using a chardonnay base from New York grapes grown along the Hudson River, and are fermented in the bottle. The wines are available for a suggested retail price of $10 to $11 per bottle.


Industry Happenings – BD

  • Kilbeggan Goes Hollywood at Variety’s Power of Comedy
    Seth MacFarlane was among the stars in attendance at the Variety 3rd Annual Power of Comedy event, where Kilbeggan Irish Whiskey hosted a tasting station for VIP’s and served up signature comedy cocktails like the Funny Guy Fizz and Last Laugh.

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