A new ready to drink Margarita brand is launching this winter under the name SmarteRita. SmarteRita is the brainchild of Kelly Shuman, an entrepreneur in Dallas, TX who recognized that there was an opportunity for a low-calorie, premixed Margarita. The 25 proof (12.5% ABV), 100 calorie SmarteRita is available in 750ml and 1.75ml bottles. It can be served as-is over ice.
