Beverage Dynamics Newsletter – 3/1/13


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Beverage Dynamics Features

  • Moscato Madness
    The varietal’s exponential growth in the U.S. market has proven to be more than just a fad. Today, the moscato category is a whopping 10 million cases strong and still growing. Indeed, it now represents just under 4% of varietal wine sales in the U.S. The trend has brands and marketers wondering, just what is driving this unprecedented boom?

Beverage Product Watch

  • Kirk & Sweeney Rum
    Kirk and Sweeneyis now available from 35 Maple Street, the spirits division of The Other Guys. The handcrafted, 12-year-old premium spirit is named after a wooden schooner best known for smuggling rum from the Caribbean during Prohibition. The rum is made in the Dominican Republic and aged for 12 years in American oak barrels.

  • New Malibu Bottle
    Malibu, the rum and coconut liqueur, recently unveiled a new bottle design. The logo, typography and bottle design are all new, designed to celebrate Malibu’s spirit, according to the company. The bottle is more slender with higher shoulders, and a half-moon shaped “Malibu” appears over the palm tree logo .

  • Kahlua Midnight
    Pernod Ricard has launched a new addition to its Kahlua portfolio with the debut of Kahlua Midnight , a 70-proof mix of rum and black coffee liqueur. The new product is said to be smooth and bold with a slight sweetness, according to the company. Kahlua Midnight is available for a suggested retail price of $23.99 for a 750-ml. bottle.


Industry Happenings – BD

  • Grammy Midnight Brunch Hosted by Ne-Yo
    On Saturday, February 9, Malibu Red and Compound Entertainment sponsored the Fifth Annual Grammy Midnight Brunch in celebration of the music industry’s biggest night. The event was hosted by musical talent Ne-Yo, who teamed up with Malibu to launch the new Malibu Red in 2012.

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